With the increasing development of the social civilization level, more and more people become aware of the irreplaceable influence on socialistic spiritual civilization. Therefore, public service advertising has been given a higher status than before. In recent years, the research about conceptual metaphor has become popular in linguistic circle. There are numerous linguistics experts and research achievement is plentiful and substantial. Studying conceptual metaphor in public service advertising is not only a new attempt in linguistics, but also make a certain contribution to the understanding and creation of public service advertising.
就帮到这了。。模卖销旦游。配轮实在太多了
说实话啊哗笑森,现在成段的翻译大都是升源直接翻译器翻译乱亩,最后自己改改语法,单词什么的,哪有自己全部手打的,那不累死了,一天才翻译几个单词。大神例外!
With the improvement of the level of civilization of the current society, more and more people have realised the irreplaceable influence public service ads have on building a socialist spiritual civilization. Therefore, the status of public service advertisements in the advertising industry has gradually improved. In recent years, the hot trend of researching into conceptual metaphor has been generated in the area of linguistics. Consequently, experts in the area of conceptual metaphor have appeared one after another, with countless research achievements also being obtained in this area. As for the research on the use of conceptual metaphor in public service ads, not only is it an innovation in the area of linguistics, but it also contributes to the direction of the creation and understanding of public service ads.
In the literature reviews included in the first part of this article, the research status of the conceptual metaphor and that of the public service ads’ advertising texts in other countries have been presented separately. In the theoretical framework included in the second part of this article, the basic concepts of conceptual metaphor and public service ads have been thoroughly explained through defining, categorizing and concluding their features. Besides stating the three types of conceptual metaphors— structural metaphor, orientational metaphor and ontological metaphor, doing simple analysis on the fact that conceptual metaphor has the characteristics of being systematic, experienceable and coherent, the article also introduces the conceptual metaphor’s characteristics of being non-profitable, non-commercial, and conceptual, as well as emphasizing its function as a propaganda, to provide enlightenment and for authentic purposes. Third part of the article expands on the characteristics and functions of conceptual metaphor in the texts of public service ads, which include the characteristic of it being cognitive, language innovative and information pluralistic, as well as the functions of cognizing, persuading and being aesthetic. In the fourth part of the article, these theories are applied into the texts of public service ads, so that the application of structural metaphor, orientational metaphor and ontological metaphor can be analyzed separately through the use of a large number of cases.
Through researching the embodiment of conceptual metaphors in public service ads, the public service ads’ persuading and warning functions are brought into full play, while it can also direct the readers’ understanding to the ads as well as the authors’ creation of the aids, making the effect of these public service ads to be achieved with less effort. Additionally, using public service ads as carriers, through the use of daily cases of public service ads in the investigation of the application of conceptual metaphor in our daily life, not only can new ideas and perspectives be provided for research in the area of linguistics, but also the theories regarding the research in the use of language in public service ads will become more plentiful, giving this investigation purposes that are both theoretically and realistically important.
纯手工翻译
已经尽量忠于原文
花了两个多小时
有个问题就是文中的非营利性和公益性
英文翻译出来意思很相近
不知道你是否需要更换
如有疑问欢迎追问
如果满意还望能把我在两个问题下的回答都采纳了O(∩_∩)O
想要了解我的英语程度
可以阅读其他我翻译过的长文章