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Against the background of economic globalization and international competition is increasingly reflected in the competition for the brand, the vast majority of modern multinational companies are world-renowned brand companies, with particular emphasis on the use of brand strategy. This brand through all the output patterns, multinational companies gradually occupied the international market, it is no exaggeration to say that now, Brand is a multinational companies to achieve the global strategic objectives of sharp weapons, the capital is an important means of expansion. Along with China's economic system reform and market economic development, socio-economic and cultural advances economic operation has also undergone a qualitative change. Commercial business concepts, management objectives has been accompanied by a corresponding change. Corresponding to, enterprises must operate in accordance with the internal and external environment of profound change, enterprise restructuring the guiding ideology, operating strategies. Commercial enterprises in the use of various operating strategies in management and marketing. have gradually evolved into a new operating guidelines, that brand strategy. I had the honor went to the Shenyang branch of Wahaha, its brand strategy in a field survey. Wahaha adhering to the "healthy you and me joy 10 million" business philosophy always lead to changes pioneering spirit and the industry trend-setter acting style, forge ahead and innovate, China to build first beverage brand China has made notable achievements. Wahaha brand in the domestic beverage market has had some effect, since 1998. Wahaha in asset size, yield, sales, profits and taxes, and other indicators has been ranked first in China beverage industry. But to become China's largest non - also returns the best food and drink enterprises.

这个是到网上翻译的..网上翻译的都时候并不是很准确.
所以是给你的参考啦./是参考噢..

因为我也不知道我对不对..因为我英语好差.
想努力学也不知道怎么学,唉.