可不可以麻烦帮我翻译一下，谢谢

2025-02-27 11:13:03

推荐回答（1个）

回答1：

First, the importance of the marketing environment in the enterprise development
1. To ensure that the product development towards high-tech development track with the rapid development of science and technology today, many of the high-tech is introduced into the internal production and development, but also in the use of these products by more and more accepted, due to the stimulation and the impact of marketing environment, companies in the industry in order to maintain a solid position in product quality big efforts, increase the technological input internal product quality, and conform to the modern information age development, the introduction of computers and other high-tech, so that internal innovation capability has been improved, which is also the best way of marketing companies to reduce risk. Therefore, enterprises should enhance their market competitiveness, we need to continuously improve products and service quality.
2. Ensure that corporate marketing towards the development of modern marketing, because of the current market economy, the company's marketing approach has undergone enormous changes, mainly the original kind of market as the main marketing mode, into consumer the main mode of consumption, pay more attention to consumer characteristics, habits and needs; in product marketing, the value of products sold in the past that value into the quality of products, pay more attention to the nature of the product - service to consumers as the product is With quality assurance, so give consumers more confidence enterprises, enterprises affected by the marketing environment, innovative products, create their own brand, in the promotion of the product, consumers pay more attention and interaction, so that enterprises continue in all areas improvement, use of modern marketing methods, such as through mobile marketing, QQ marketing and other modern marketing methods to ensure the modernization of corporate marketing towards marketing aspects of development, so that enterprises can follow the development of the times, not be eliminated.
Second, effective methods of marketing in a changing business environment, able to develop
1, in unison. Unison referring to the company to the same type of enterprise, in the case of certain funds for the protection of the premise, internal human and material resources adequate time, to keep pace with the same type of business, and prevent similar products out of the market . Each type of product market competitors are many, if companies limelight, in their own strength is not strong premise, but also, and more powerful companies compete with each other, the result is bound to be defeated, which causes death, while business if and other similar enterprises to keep pace, so that enterprises are likely to be retained and can continue to grow is possible.
2, product development. Customer is part of the micro environmental factors, if customers are not satisfied with the purchase of goods or merchandise can not meet them in the use, which would make the marketing of products missing markets, hence the need for enterprises to increase R & D for new products investment, combined with customer needs, as much as possible to develop new products to meet their needs. Another point is that, in the development process should also publicize the good, because the development time to make up for too long, customers on product knowledge gaps.
3, constant changes and adjustments. This approach is also known as reverse strategy. Generally refers to when the micro-environment changes, consumer demand for the company's products declined, adopted by enterprises as a means to reverse the consumer demand for consumer products, so as to enhance the sales market of the product. Here enterprises according to different consumer groups and consumer attitudes, make a different response, for example, rational consumption and impulse spending. May apply to some of the goods do promotions, the commodity picture made posters, celebrities can also be used to advertise a variety of ways to promote consumption.
4, the difference strategy. Enterprises should fully understand the level of consumption per capita consumption areas, the price is set to make the appropriate adjustments depending on the ability of consumers to buy, so the price is somewhat different, in order to adapt to consumer attitudes of different groups. Typically companies can take for packaging specifications, to ensure product quality, based on the lower cost of production.
5, the transfer policy. If a product on the market is not very good, or great market competitiveness, leading to sluggish sales, companies should be based on the survey of the market research sector, with the production date, shift to other markets as soon as possible up. It should enterprises in the metastasis careful research, have planned transfer, do not blindly transfer.

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