万达轻资产未来前景如何?

2025-03-16 17:08:29
推荐回答(1个)
回答1:

眼下,轻资产模式成为国内各大主题公园企业扩张的主流模式,包括华强方特、宋城演艺、海昌海洋公园等,均在摆脱线下重负输出品牌。在“旅游+地产”模式下,动辄数百亿的投资,令万达城身负重担,远不及转型后的万达广场来得“轻快”。突然的出售引发了各界对背后原因的广泛猜测。据媒体报道,王健林表示转让项目能大幅降低万达商业的负债,并进一步实现轻资产化运营。然而,轻资产化运营要求优质的品牌和内容,但在业内看来,在缺乏核心IP的背景下,万达文旅的品牌输出仍言之过早。

值得注意的是,万达与融创中国同意在电影等多个领域全面战略合作。在7月17日的乐视网临时股东大会中,融创中国董事长孙宏斌发言表示:“万达院线有优势,下一步希望在电影各方面能有一个比较深度的合作,但尚未谈到具体事宜。”同时孙宏斌还透露,王健林对乐视影业CEO张昭很看好。

另值得注意的是,日前万达电影再度发布公告,宣布收购万达影视100%股权。此前,万达电影曾宣布拟以372亿元收购万达影视,但计划最终搁置。资料显示,万达影视由青岛影投和互爱互动整合而来,而青岛影投是美国著名电影制片公司传奇影业的母公司。但有消息称,此次收购将把传奇影业剥离。

借着融创中国与乐视千丝万缕的联系,和万达影视收购的重启,两大信息再度给外界提供了想象空间。参考迪士尼乐园和环球影城,在普遍缺乏IP的市场环境下,万达若依托于影视业务,对文旅板块无疑是一大利好,这也被视为万达文旅轻资产发展的突破口。

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