主题文化对农家生态旅游发展有何重要意义?

2025-03-24 01:03:26
推荐回答(1个)
回答1:

(1)市场竞争激烈,需要主题文化。中国的旅游市场已经从“卖方市场”转为“买方市场”,市场竞争更为激烈,旅游市场发展走向高度细分化和需求个性化。商家要想从多变的市场中取胜,必须推出极具特色的旅游产品,其中特色的主题文化是赋予旅游产品永存生命力的杀手锏,是商家在激烈的市场竞争中立于不败之地的保障。

(2)个性需求差异,呼唤主题文化。旅游过程是一种审美愉悦和审美情趣变化的心理消费过程,也是一种满足生理需求的活动,以及一定社会培育出来的旨在满足某种特殊人群社会需要的活动。游客在年龄、职业、民族、生活习惯、文化水平、兴趣爱好、经济收入等方面均存在着明显差异,导致其心理及生理需求存在明显不同,因此,对旅游产品需求方面也存在异同。呼唤相应的主题文化,以满足游客个性化的多元需求。

(3)旅游发展趋势,渴求主题文化。旅游发展的核心竞争力就是要不断提高旅游地吸引力,而旅游地吸引力的大小就在于“异化”、“强化”、“精神”的力度,而这种异化基因、强化基因和精神基因所产生的效应就是旅游所特有的作用。而文化又是这三种基因的关键所在,将丰厚的旅游文化资源凝练和升华,形成主题文化是旅游发展的大势所趋。因此,无论旅游度假区的具体形式是以民族文化为主,还是以休闲度假或科普、疗养为主,未来必须是朝着主题化方向发展。

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