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The development strategy of our theme hotel a paper first clear theme hotel related basic definitions, characteristics, and then divided into foreign and domestic two big aspects analyzes the development background of theme hotel, the future development trend of thought. Based on some foreign typical case is the leading, analyzing its success, the domestic part of Chinese market for theme hotel, theme hotel development situation and objective discussion combined with some molding do good domestic famous characteristic theme hotel as a case study. Final conclusion, domestic theme hotel, seek the point and direction of development to be promoted from six aspects, including the hotel industry a foothold in this service, humanized service; steady innovation; pay attention to the details of the hotel facilities from rich practical; building characteristics culture surface rendering the theme positioning of multi-level market; enhance brand awareness;

Keywords: theme hotel culture development strategy, market positioning

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