日系车咋这么受欢迎?日系销量冠军,它卖了155.4万辆!

2025-04-02 19:30:22
推荐回答(1个)
回答1:

2019年已经过去了,但对于中国车市来说,依然是过得很“惨”,不少弱势车企甚至都到了濒临倒闭的地步。而就在这种环境下,日系车的销量却是逆势上涨,并且预计2019年将首次突破500万辆,比2018年增长了约4%,尤其是“两田”在华新车销量都创下了历史新高,这不由让人感慨:日系车咋这么受欢迎呢?

作为今年的日系销冠,前些天本田中国率先发布了2019年全年中国的终端汽车销量,共计155.4万辆(讴歌销量未统计入),达到了近几年的最高销量。其中,广汽本田全年销量76.5万辆,同比增幅达到了4%,而东风本田全年销售78.8万辆,同比增幅高达13.2%。这么一看,南北本田的成绩单真与中国的车市有点“格格不入”!

此外日系品牌的另一大巨头,丰田也在本周公布了自己2019年中国市场的销售业绩,今年其在中国市场销量达到162万辆(含雷克萨斯),同比增长9%。其中一汽丰田销售73.8万辆,广汽丰田则销售68万辆,也就是说丰田车真正的销量其实是141.8万辆,略低于本田车的全年销量,遗憾“败北”。

而同样是日系三杰之一的日产,2019年的销量也突破了百万,不过比起“两田”的成绩还是有点差距,全年最终成绩仅为117万辆。但值得一提的是,虽然只获得了日系品牌的销量季军,但日产2019年同样也是超额完成了任务,可喜可贺!

事实上,日系车在国内一直是处于尴尬的境地,有多少人喜欢它就有多少人骂它,期间也多次被爆出各种问题,尤其是本田的机油增多事件,闹得是沸沸扬扬,但是这丝毫都没影响到本田的销量,甚至还把它送上了2019年度日系销冠的宝座,这真是骂得越多销量越好了,你说气人不气人?

不过话说回来,本田之所以能取得这样的成绩,还是与其整体的规划和车型的产品力密不可分。众所周知,日系车企的脾气都是有点“古怪”的,本田自然也不会例外了,近几年的中国汽车市场纯电动车型是“真香”,为此许多车企也纷纷向这个方向靠拢,但奇怪的是本田并未跟风,依旧坚持着自己的混动规划。

2019年,广汽本田在带来皓影、新缤智等燃油车以及纯电动SUV VE-1的同时,混动领域也继续发力,相继推出了雅阁混动、奥德赛混动,未来还有飞度混动、凌派混动等等;与此同时,东风本田2019年从燃油车到混动车也在不断更新,并且2020年首款插电混动CR-V将正式上市。看来本田2020年的产品阵容将更加丰富!

2019年上市的广汽本田皓影

2020年即将上市的广汽本田凌派混动

除此之外,靠谱的质量也是本田此次夺冠的重要原因。有个问题或许很多人都没想过,为什么再经历了“机油门”之后,大家还愿意选择本田呢?归根结底还是口碑起了很大的作用,很多人都相信本田有能力解决这个问题,毕竟除了机油增多之外,相比其它品牌,本田无论是在可靠性还是后期保养上都有很大的优势。

其实说了这么多,要知道现在的社会都是很现实的,消费者都喜欢相信自己眼睛看到的,你没有优秀的产品说得再好都是徒劳的,但是你默默无闻专心造好车,反而更容易获得消费者的青睐,因此像本田这种有技术、有颜值、可靠性以及性价比都高的车企,消费者怎么可能不选它呢?

本文来源于汽车之家车家号作者,不代表汽车之家的观点立场。

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